יצירת הזדמנויות מכירה: מגדיל את החשיפה למוצרים מול קהל שמחפש באופן פעיל רכישות.
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איך עושים זאת? אם אתם מפרסמים בתשלום בגוגל, יש לכם גישה מלאה לכלי מילות המפתח הידוע והמפורסם, שייתן לכם מידע אודות נפחי חיפוש, עלויות לקליק ועוד.
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ככל שהעסק קרוב יותר (פיזית) לגולש המחפש שאילתא, וככל שלפרופיל גוגל של העסק יש יותר מידע וחוות דעת גולשים (רצוי חיוביות) – גדלים סיכויי העסק להופיע בשלושת here התוצאות הלוקאליות שגוגל מציג.
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